So you want to advertise on Google, but you don't have the budget necessary to pay top dollar for top keywords. Want to know a little secret? You can advertise with top keywords at any price you want. You heard me right...set your keywords to any price you want and your ads will still display.
Most people, when trying to compete, will either adjust their CPC rate upwards to match the minimum keywords price that Google sets, or if the keyword gets too pricey they will pause or delete it. How
